All realtors know too well that the cycle for closing a house is a ticking time bomb.
However, how can your sales team chase the buyers if they’re too busy driving miles to a location?
One solution might be the answer.
Just like a building, a website is the foundation of your real estate business.
And we’re here to help you build it right.
Here’s why your real estate business needs website development, along with the step-by-step to get started.
Is WordPress Good for Real Estate Businesses?
When you think of WordPress, what comes to mind is probably a blog.
However, WordPress is more versatile than you’d think.
The content management system (CMS) has tons of building blocks ready to be utilized to assemble the ideal real estate business for you.
These include:
- A variety of plugins and themes tailored to your business’s niche.
- A user-friendly editor to help design a strong branding for your site.
- An all-in-one marketing toolkit to help your website gain a presence among 80% of real estate tenants and investors who start their search online.
And much more.
Still, if you’re thinking of constructing your real estate site on this platform, you’ll need a dedicated WordPress team.
From ideation to launch, our WordPress consulting services are here to help you build the ideal site from the ground.
In case you’re confident in taking the steps yourself, no worries.
Follow the next guide for the full web development process.
How to Build a Real Estate Website with WordPress
Whether you’re partnering with a WordPress development company or an in-house team, building a real estate website requires you to follow the guidance below.
1. Showcase the Beauty of Your Real Estate Listing
A website can emphasize the charms of your real estate listings as strongly as in-person tours—and WordPress holds the keys to this.
Start off by selecting a theme that not only makes your branding stand out but also supports the gallery view.
Imagine your website as a catalog filled with beautiful images of the homes you sell that’ll attract buyers.
Then, try to design a website that captures this.
Most importantly, add descriptions, symbols, or blocks that further highlight the special features of your properties.
For instance:
- The size of the house (in square feet)
- The number and types of rooms
- The list of amenities
- The distance between the property to the nearest public places
But how can you make a website with such details?
There are two options: install a real estate plugin or find an online site development partner you can trust.
2. Make It Easy for Customers to Contact You
No matter how much effort you put into beautifying your property listing, the houses won’t sell themselves if you’re not enabling customers to reach you.
Therefore, whenever you showcase your house, make sure that it includes a call-to-action (CTA) button so that customers can contact your sales team.
The CTA should be noticeable but should not steal all the attention.
Use popping colors (such as red or green) and actionable words, such as “Reserve Now.”
WordPress fortunately comes with all the tools to help you with this.
Either embed a contact form plugin or use the one bundled in a website builder.
Once you’ve sorted this out, you’ll see the leads start coming in.
3. Go All The Way with User-Centric Marketing
Marketing plays an important role in putting your website into the radar of potential home buyers.
From the incoming traffic, you’ll find high-quality leads who will bring profits into your business once they’re converted.
For that, guiding your users into the entirety of the user journey should be your focus.
Picture this. A customer entering your website — what will they see the first time?
Aside from your website design, it’s important to leave a strong impression with your real estate portfolio and catchy copywriting.
If the customer’s hooked, they’ll start browsing through the available properties.
Help them navigate through your pages smoothly with a menu, arrows, or buttons.
Color and symbol psychology should be prioritized here.
However, convincing customers is usually the hardest part, and this is where touchpoints such as blogs or integration with social media become important.
If you really put some work in optimizing the interest to action phase, it’ll only take a matter of seconds for your customers to hit that “Contact Now” button.
Most real estate agencies, however, don’t know that creating an end-to-end marketing strategy will be difficult.
That’s why our team here at Intelivita is open for any inquiries, both regarding web or marketing development, for your real estate business.
Conclusion
As a realtor, you’ve probably heard that real estate is a tough business.
It will stay that way if you’re not taking action in expanding your business market.
If you already have a strong offline presence, time to double it up with an online website.
This will be your key that will open the doors to thousands of potential customers.
Starting a website, however, can be a homework if you’re already occupied with the business side of things.
Marketing your website is also another ordeal.
Why not hire a partner that can do both?
Intelivita can be your web developer as well as business consultant; and we’ll make sure we’ll deliver the best results on both ends.
