Why Use WordPress for Legal Website Development? 3 Key Benefits

In the legal industry, trust is the name of the game.

How could people entrust you with their license permits, contract disputes, or trademark registration when they don’t even know you?

To establish your brand as a trusted legal service provider, creating a website is a great starting point.

With it, you can display your company profile, client testimonials, and contact details in one place.

Even if you don’t have any coding or web design skills, platforms like WordPress make it easier than ever to build a site from scratch.

In general, there are two methods of legal website development with WordPress: you can either hire a WordPress web development firm or create one yourself.

The first option is suitable for busy lawyers or business legal consultants with a budget.

Simply tell your requirements, and the agency will build a custom WordPress site that matches your vision.

That said, if you’re just starting your career, creating a WordPress site yourself is the more viable option.

Here’s why:

1. The Cost is Pretty Low

WordPress is an open-source platform, so the software itself is free.

Although you still need to buy a hosting service and a domain name separately, the costs aren’t that high.

On average, you can get a shared hosting plan for just $3-$10 per month.

Plus, most web hosts like Hostinger offer a free domain name for the first year.

Spending $120 each year for your online presence doesn’t seem so bad, does it?

2. Advanced Customization Options

WordPress has a rich library of free themes and plugins.

In other words, you don’t need to spend thousands of dollars on a web designer to customize your site.

All you have to do is choose a legal theme that matches your branding identity, install the necessary plugins to enhance your site’s functionality, and that’s it!

Whether you want to optimize your site for search engines, integrate an appointment scheduling functionality, or create a user testimonial section, there’s a plugin for anything you need.

Also, legal websites often handle sensitive client information.

Luckily, there are plenty of security plugins to protect your site from hackers and malware.

3. High Scalability

When your site grows bigger, WordPress is more than capable of handling increased user traffic.

Did you know that some of the biggest brands in the world use WordPress for their site?

Sony Music, PlayStation, Time Magazine, and CNN are a few examples.

However, the bigger your site is, the more server resources you need.

So, you have to upgrade to higher-tier hosting services like cloud, which cost much more than shared hosting.

Legal Website Development With WordPress: Best Practices

Whether you want to create a legal site yourself or get help from a WordPress consultant, keep these tips in mind:

1. Establish Your Legal Brand

Make sure to choose a theme that represents your identity as a legal service provider.

Avoid using too many colors and over-the-top fonts, which are more geared toward creative agencies.

Instead, find a theme that implements a lot of white space, uses two or three color variations max, and employs a professional typography.

The Kortez Lawyer theme is a good example, as it cleverly combines white and light brown to create a sense of elegance and professionalism.

However, if you want your site to stand out even more, you can create a custom WordPress theme with the help of Intelivita.

2. Showcase Your Successful Cases

Legal websites rely heavily on building trust and demonstrating expertise.

One way to achieve this is by strategically displaying your successful legal cases.

Install plugins like Strong Testimonials to collect and showcase user reviews on your website.
You can also use Envira Gallery to showcase photos of court battles you’ve been in throughout the years.

This approach will help you build trust with potential clients who happen to visit your legal firm site.

3. Implement Content Marketing

Creating informative and valuable content helps you establish yourself as a thought leader in your practice area and attract potential clients.

To do this, start by researching your target audience and their legal needs.
Once you know your audience’s pain points, plan the type of content that will resonate with them.

Here are some ideas:

• Blog posts: Regularly publish informative blog posts on relevant legal topics, recent legal updates, or case studies (while maintaining client confidentiality).
• FAQs: Create a dedicated FAQ section to answer common legal questions your target audience might have.
• Informative guides: Develop downloadable guides or e-books on specific legal areas to provide valuable resources to potential clients.

Don’t just publish content and hope people find it. Promoting your content across various channels is just as important:

• Social media: Share your blog posts and articles on social media platforms like LinkedIn, Twitter, or Facebook. Engage with your audience by responding to comments and questions.
• Email marketing: Build an email list and send regular newsletters featuring your latest content and legal updates.
• Industry publications: Consider contributing guest articles to relevant legal industry publications or online legal communities. This can broaden your reach and establish you as an expert.