How a WordPress Website Can Boost Your Online Presence

In the digital age, you don’t need to set up a brick-and-mortar store to attract potential clients, customers, or subscribers.

A WordPress website can do all those just as excellently.

As more than 30% of customers prefer to purchase online (and the demand keeps increasing), now is more important than ever to build a strong internet presence for your business.

Still, you need to put the right strategies in place. So, how does a WordPress website boost your online presence? Let’s find out.

1. Draw in Traffic from Blogs

As a business owner, you probably know that conversions come from incoming traffic that is nurtured into high-potential leads.

A blog is a perfect platform for your customer journey, and WordPress is the content management system built specifically for this purpose.

From the get-go, WordPress is search engine optimized, so boosting your online presence will happen naturally.

However, if you make an extra effort, you can double the number of potential customers who visit your website and purchase your products and services.

Publish blogs with targeted keyword research, build white-hat backlinks, and fix all the technical loopholes.

2. Engage Mobile Users

92% of online traffic comes from mobile users. However, a lot of businesses only optimize their website for desktops, leaving them with a small portion of the market share.

You may think that your website is already available on mobile. And yet, how optimized is it? How long does it take for your customers to open the site?

If it’s more than 10 seconds, that’s one reason your website has a high bounce rate—potential customers will go elsewhere to find competing services.

So, start increasing your web performance on mobile. This is not as simple as it sounds, though. It takes some work, but thankfully, a WordPress development company such as Intelivita can help.

Our past clients, LabelXchange, encountered this issue before. We come up with the solution of developing a user-friendly and highly functional website that is also beautifully functional on mobile.

Now, they’re known as the go-to B2B marketplace for apparel and fashion, serving thousands of businesses and customers alike.

So, if you’re looking to build your business success story through mobile optimization, contact us.

3. Expand Your Customer Base with Landing Pages

Thanks to WordPress’s intuitive editor, creating a landing page will be seamless, even for non-coders.

In the beginning, you may need to hire a professional WordPress developer such as Intelivita to build a template. But after that, your work becomes simple.

Build your own landing page based on that template, put it up for highly commercial keywords or specific promotions of your products and services, and you’ll see an increase in signups.

Have more in your backlog to sell? Do not worry. Simply replicate the landing page and modify the sections and keywords based on your value proposition.

You’ll see that more of your products and services keep selling out.

4. Integrate Social Media to Boost Presence

There are3.5 billion users on social media. Combine that with a web presence, and that’s a huge market to sell your products and services to.

However, few businesses use social media or even take it to the next level by integrating marketing across channels, including the web.

Promote your social media on your website, too, so customers have more than one touchpoint to get to know your business.

They can explore other ranges of products or services as well as updates that are exclusively published on your social media. Your social media and your website shouldn’t be separated, they should come hand-in-hand.

With WordPress, integrating the two is as simple as adding social media handles – be it in your footer or in more critical sections of your website.

For example, if you publish a blog, do not forget to incorporate social media share buttons to increase the clicks from external traffic.

5. Build a Community

Most products are built on a community that continuously supports them.

Thankfully, WordPress is the perfect platform for sharing your products or services with people interested in your niche.

Even as a starter, its capability as a CMS already features a range of community-building tools.

However, to increase customer retention, you’ll need community-nurturing plugins, which are easy to install and set up in WordPress.

Establishing a community in WordPress cuts both ways:

• For customers. Build a community of users who are fans of your products and services. Engage them with special offers or engaging activities such as giveaways or quizzes.
• For businesses. Network with potential business partners and do cross-promotions to further increase your online visibility.